Herbert f lubalin biography for kids

In , when I was a senior in high school, my art teacher gave me some graphic design magazines. They will be worth something one day. At the time, I could not have understood the significance of these magazines or what they were all about. So, I browsed through them a couple of times and then stuck them in a box. And there they sat for 35 years until a few months ago when I dug them out started looking through them again.

If you know something about the social and cultural climate in America during , you can probably figure out what the magazine was about.

Herb lubalin fonts

You will have to look up Avant Garde magazine on the Internet for yourself to learn more about its editorial perspective. Most importantly, however, Avant Garde was a breakthrough publication creatively; during its four years of existence, it was the cutting edge of graphic design, especially typography. Herbert F. Lubalin was born in New York City on March 17, As a high school student he did not show a particular interest in the graphic arts, although he liked to draw.

He entered art school at Cooper Union at the age of 17 where his interest in typography was nurtured. Herb graduated in and first worked as a freelance designer and typographer. It has been reported that he was fired from a position at a display company after he requested a two-dollar raise on his weekly eight-dollar salary. Soon thereafter, and for the next twenty-five years, Lubalin worked as an art director for advertising agencies.